Privacy Policy

Element Wheels (“we,” “our,” or “us”) values your privacy. This Privacy Policy describes how we collect, use, and share information when you visit or make a purchase from our website elementwheels.com (“Site”).

By using our Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We may collect the following types of information:

Personal Information: such as your name, email address, phone number, billing and shipping address, and payment information.
Order Information: product selections, purchase history, and customer service interactions.
Device Information: IP address, browser type, operating system, referring URL, and browsing behavior on our Site.
Communications: if you contact us directly, we may receive additional information such as the contents of your message and any attachments.

2. How We Use Your Information

We use the information we collect for purposes such as:

Fulfilling and managing orders
Processing payments and refunds
Communicating with you about your purchase or inquiries
Improving our website, products, and customer service
Personalizing your experience and displaying relevant advertising
Complying with legal obligations
Analyzing data and assisting our team using artificial intelligence tools — for example, to summarize customer interactions, generate fitment and product insights, improve our website and content, and help prepare communications. We use AI to support and augment our team's work, and we maintain human oversight; we do not use it to make legally significant decisions about you without human involvement.

3. Sharing of Information

We do not sell your personal information. However, we may share your information with trusted third parties in the following cases:

Service Providers and Vendors: including payment processors, shipping partners, marketing providers, analytics platforms, and fraud detection services.
Legal Requirements: when required to do so by law or in response to valid requests by public authorities.
Business Transfers: in the event of a merger, acquisition, or asset sale.
Artificial Intelligence Providers: we may use trusted third-party AI services to process information on our behalf for the purposes described above. We configure our use of these services so that your information is not used to train their models, and these providers are bound by confidentiality and data-protection obligations. All such processing is performed within the United States.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, understand user behavior, and deliver relevant advertising.

Cookies may be used for:

Essential site functionality
Analytics (e.g., Google Analytics)
Marketing and remarketing campaigns (e.g., Google Ads, Meta Pixel)

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate your activity on our Site with other personal information they or others have about you — such as your email or home address. We (or service providers acting on our behalf) may then send marketing communications to those email or home addresses based on this combined data.

If you prefer not to receive this type of advertising, you may opt out by visiting https://app.retention.com/optout.

You can also adjust your browser settings to refuse cookies, or visit industry-standard opt-out tools such as optout.networkadvertising.org or youradchoices.com.

We may update our cookie practices over time and will strive to provide notice of major changes.

5. SMS & Email Marketing

If you provide your phone number when placing an order or otherwise opt in, we may send you text messages related to your order (such as order updates, delivery notifications, and follow-ups about your purchase) as well as messages you request. Message and data rates may apply. Message frequency varies. You can opt out of text messages at any time by replying STOP, or get assistance by replying HELP. For help you can also contact us at support@elementwheels.com or 1-800-242-9883.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including order fulfillment, recordkeeping, and compliance with legal or tax requirements.

We do not currently have a fixed data retention schedule, but we aim to delete or anonymize information when it is no longer required.

7. Your Rights and Choices

Depending on your location, you may have rights regarding your personal data, including:

Access to the data we hold about you
Correction of inaccurate information
Deletion of your information
Objection to certain uses of your data

To make a request, please contact us at support@elementwheels.com. We will respond as required by applicable law.

8. Children’s Privacy

Our Site is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us.

9. Use of Artificial Intelligence

We use artificial intelligence tools to operate our business more efficiently — including analyzing order and product data, generating fitment and product insights, improving our website and content, and assisting our team in preparing communications. We maintain human oversight of how these tools are used and do not rely on AI to make legally or similarly significant decisions about individuals without human review. Where third-party AI providers process information on our behalf, they do so within the United States, under confidentiality and security obligations, and we configure these services so that your information is not used to train their models.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. We encourage you to review this page periodically. Your continued use of our Site constitutes your acceptance of any changes.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, you may contact us at:

Element Wheels 7201 W Oakland St Chandler, AZ 85226 Email: support@elementwheels.com Phone: 1-800-242-9883